Since 2010, Instagram has proved itself to be the fastest growing social media platform around! Provides a user base of around 300 million and to get set to rise further. So exactly why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, buy instagram likes have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it may be. Instagram now has more sway over all its users who will present been using snapchat in tandem to the own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation for example is the cause Instagram’s sudden growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast complex. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is employed daily, this provides a loyal and highly active users list.
This power to capture a younger more creative audience is sounding the alarm bells of major companies looking to encourage on social network sites. With high usage, there will clearly be increased interest in advertising inside the app. However, competition get ripe and businesses can have to find creative strategies to out compete their rivals in the visual regarding social movie.
How can you use it for Marketing communications?
Of course, if you want to employ this to market your company product, and the other must consider how. This is a visual platform and for that reason products have a general easier to market that services. But services are not impossible market on the app, finding exciting for you to bring to life your service will catch the eye of the Instagram worker.
Hashtags are often used on Instagram and having in on trends actually starting particular is a sure way to engage an audience, from a similar method Twitter. However, one must be careful to accommodate the hashtag to the visual content you provide, so is not really as simple as conserve money that take advantage of this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for just a mobile data, hungry demographic. Only new and fresh content will attract fascination.
Finally, Instagram stories surely are a great solution to personally become liked by them your audience, lasting only 24 various hours. Stories should be which keep potential customers updated daily on your small and reveal behind the scenes content to create the user feel like they are part with the company.
Instagram could be used to market almost anything, with an inventive mind using a committed team, you can make quite the excitement around your brand!
The Future
With a young, educated audience while using app with their mobiles daily, one may only predict sustained growth and loyalty from the users. Just about be increasing opportunity to use this app for business purposes along with the advice using writer is actually get all the while its spicy! It will only get bigger so get caught in the industry before it gets substantially crowded.